Get found in Google and AI search
AI Discoverability and SEO for professional services firms. I structure your online presence so Google, ChatGPT, Perplexity, and AI Overviews find your firm and recommend it.
GEO (Generative Engine Optimization) is the practice of structuring a business's online presence so AI search tools cite and recommend it. Labs Lynx combines GEO with traditional SEO to help professional services firms appear in Google search results, ChatGPT responses, Perplexity answers, and Google AI Overviews. The methodology is built on direct experience building enterprise AI systems.
What does a GEO + SEO engagement include?
A complete search strategy that covers both traditional Google results and AI-generated answers.
AI Discoverability (GEO)
Structure your online presence so AI tools like ChatGPT, Perplexity, and Google AI Overviews find and recommend your firm.
Technical SEO
Site speed, crawlability, indexing, and structured data that put your firm in front of the right people on Google.
Content strategy
Content built around the questions your prospective clients are asking, in Google and in AI tools.
Structured data markup
Schema.org markup that tells both Google and AI systems exactly who you are, what you do, and where you operate.
Monthly reporting
Search rankings, AI citation tracking, and traffic reports. Numbers you can check yourself.
Local SEO
Google Business Profile optimization and local search strategy for firms that serve specific geographic markets.
How does a GEO + SEO engagement work?
Audit
Analyze your current search presence, site structure, and how AI tools see your firm today.
Plan
Build a roadmap of technical fixes, content priorities, and structured data improvements.
Implement
Make the changes. Structured data, content, technical SEO, and AI optimization.
Measure
Track rankings, AI citations, and traffic monthly. Adjust based on what the numbers say.
How does traditional SEO compare to GEO?
Both matter. Labs Lynx handles them together because the technical foundations overlap.
| Factor | Traditional SEO | GEO (AI Search) |
|---|---|---|
| Target system | Google organic results | ChatGPT, Perplexity, Google AI Overviews |
| How content is surfaced | Ranked list of page links | Cited within generated answers |
| Key ranking signal | Backlinks, click-through rate, content relevance | Entity alignment, structured data, content retrievability |
| Content format | Full pages optimized for keywords | Self-contained fragments (50-150 words) optimized for extraction |
| Structured data role | Enhances rich snippets | Primary signal for entity recognition and citation selection |
| Time to results | 3-6 months for competitive terms | 2-4 months for AI citation visibility |
| Measurement | Rankings, organic traffic, click-through rate | AI citation rate, brand mention accuracy, referral traffic from AI tools |
According to research from Princeton and Georgia Tech (2024), content with structured citations is selected 36.2% of the time by generative engines, compared to 20.2% for content without citations. Entity alignment is 7.3 times more predictive of AI citation than traditional domain authority metrics.
Ready to get found?
Tell me about your firm and I will show you where your search presence stands today.