Get found in Google
and AI search
GEO, SEO, and web presence consulting for professional services firms.
Get in touchServices
About
Background
Labs Lynx is a digital consultancy based in Alexandria, Virginia, focused on making professional services firms discoverable in both traditional search and AI search.
I work with AI systems at the enterprise level. Understanding how these tools process and surface information is the foundation of the Labs Lynx AI Discoverability (GEO) methodology.
The Founder
Ian McCaffery
FounderAI engineer with over 8 years of experience building intelligent systems, from custom neural networks to enterprise-scale LLM platforms. Created the Labs Lynx GEO methodology to help professional services firms get found by ChatGPT, Perplexity, and Google AI Overviews.
The Lynx Way
Delivery-Focused
Every engagement has clear deliverables, realistic milestones, and a direct path to results. Work starts fast and stays focused on outcomes.
Measurable Results
Every engagement is tied to numbers you can track. Search rankings, AI citation rates, and traffic from the sources that matter to your firm.
Built on AI Systems Experience
I build enterprise AI systems. That hands-on work is why I understand how AI search tools process, rank, and surface information about your firm.
Transparent Partnership
You have full visibility into the work. Regular updates, shared access to metrics, and straight answers when something needs to change.
Contact
How can I help?
Sales
Want to get found in Google and AI search? Tell me about your firm and where your clients are looking.
Talk to meSupport
Existing client? Get help with your project, request changes, or ask a question.
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