About Labs Lynx
Helping professional services firms get discovered in Google and AI search.
What Does Labs Lynx Do?
GEO + SEO
Get your firm found in Google and AI search tools like ChatGPT, Perplexity, and Google AI Overviews. Technical SEO, content strategy, and structured data built on real AI systems experience.
Web Presence
Professional websites and online presence strategy built for discoverability. Every site is structured so both Google and AI tools can find and recommend your firm.
AI Integration
AI agent development, LLM integration, and workflow automation. I build the AI tools that help your business operate faster and serve clients better.
Who Founded Labs Lynx?
Ian McCaffery
FounderI work with AI systems at the enterprise level. That hands-on experience is the foundation of the Labs Lynx GEO methodology. I understand how AI tools process, rank, and surface information because I build the systems that do it.
Before Labs Lynx, I built software for defense and intelligence clients in classified environments. That background gave me the discipline to deliver results in high-stakes settings with zero tolerance for guesswork.
What Are Labs Lynx's Core Values?
Delivery-Focused
Every engagement has clear deliverables, realistic milestones, and a direct path to results. I avoid extended planning cycles in favor of work that produces tangible outcomes.
Measurable Results
Every engagement is tied to numbers you can track. Search rankings, AI citation rates, and traffic from the sources that matter to your firm. If the results are not measurable, the work is not worth doing.
Built on AI Systems Experience
The Labs Lynx GEO methodology comes from building enterprise AI systems, not from reading blog posts about SEO. I understand how AI search tools work because I build the systems behind them.
Transparent Partnership
Honest assessments, realistic timelines, and no surprises. I communicate clearly about progress, challenges, and what it takes to succeed on each engagement.
How Is Labs Lynx Different from Other Consultancies?
You work directly with me
No project managers, no junior associates. You talk to the person doing the work and making the recommendations.
I build AI systems, not just optimize for them
Most GEO consultants reverse-engineer AI outputs. I build the systems that produce them. That difference shows up in the quality of the work.
Small footprint by design
No overhead, no communication delays. Each engagement is scoped to deliver specific outcomes within realistic timelines.